The Rise of the Smartphone in Australia

Australia is ranked fifth for smartphone penetration in the world with more than 80% of the population reportedly owning a smartphone.

Smartphone ownership rate by country

·      South Korea – 95%

·      Israel – 88%

·      Netherlands – 87%

·      Sweden – 86%

·      Australia – 81%

 As of January 2019, there were 21.74 million Internet users in Australia, constituting 87% of the Australian population. 93% of these internet users use the internet every day.

 Internet users in Australia spend an average of 5.5 hours per day using internet services, including approximately 3 hours viewing streaming services and internet broadcasts, approximately 45 minutes streaming music, and approximately 1.5 hours using social media.

 There was 40% growth in data downloaded from mobile devices from June 2017 to June 2018.

 Social media is now an integral part of Australian society, with 18 million active users of social media websites (69% of the population) as of January 2019. Facebook is the most popular social media platform, with approximately 16 million monthly users of the website.

 Approximately 90% of Australians have direct access to a smartphone. This was more than 3 times the rate of smartphone access in 2008.

 In 2009, only 0.7% of web traffic worldwide was generated through mobile phones. In 2017, mobile accounted for 50.3% of all web traffic generated worldwide.

 50% of Australians check their email using mobile devices and close to 90% of social media users access social media via mobile. An estimated 57% of all search traffic on Google now comes from mobile devices.

 20% of all Google mobile searches today are voice searches. 70% of searches on Google assistant use ’natural language’ as opposed to commercially driven keywords and phrases.


rise of smartphone